Professional design agencies to get down to work on visual identity for Special Olympics in Kazan

Professional design agencies to get down to work on visual identity for Special Olympics in Kazan
Date of publication:

As the second stage of the development of the visual identity of the Special Olympics 2022 World Winter Games in Kazan has kicked off, three ideas proposed by the first stage winners will create a core for an overall visual image of the project.

The stage will engage professionals – design bureaus, agencies and studios will work on the visual image. The challenge they will take on is to formulate a concept of a visual identity for the future Games based on the winning ideas at the logo design contest. Authors should develop unique visual solutions for a set of elements – a logo, a mascot, corporate identity elements, visual image adaptation options for merchandise, outdoor advertising, city and Games venue designs and uniforms.

To select a visual identity concept for the Special Olympics in Kazan, the contest committee will review a range of criteria. The visual identity should:

– convey the Special Olympics values and drive their promotion and integration in society;

– promote sports as a tool to unite the global community and create the environment where all its members can demonstrate their talents and abilities;

– reflect ethnic and cultural experiences, as well as the spirit of today;

– symbolize a country’s positive image and its national character for the global community;

– be interesting and ingenious, as well as trigger positive emotions.

The organizing committee accepts entries from participants until October 30, 2020. The commission will evaluate the concepts proposed by the authors and choose the winner by November 10, 2020.

The contest commission includes Anton Belov, the director of the Garage Museum of Contemporary Art, Dmitry Barbanel, a Russian designer and creative director, Alexander Lavrentyev, laureate of the State Prize of Russia in the field of education, member of the National Design Academy, Tatyana Baranova, the Ambassador and athlete of the Special Olympics, as well as representatives of the Ministry of Sport of the Russian Federation, the Ministry of Sport of the Republic of Tatarstan and Directorate for Sports and Social Projects The commission is led by President Olga Slutsker, Chairman of the Board of the Special Olympics Russia.

The winner will be granted the right to sign an agreement to develop an expanded version of the brand book for the Special Olympics 2022 World Winter Games in Kazan, which will highlight a complete list of required visual materials for the Games, as well as visual solutions for special projects as part of the Games preparation program – test events, Special Olympics torch relay, etc.

As a reminder, the Ministry of Sport of the Russian Federation in cooperation with the Special Olympics of Russia initiated the All-Russian contest for designing the logo of the 2022 Special Olympics World Winter Games in Kazan has started Directorate for Sports and Social Projects acts as the organizer of the contest.

Detailed information and entry terms and conditions are available on dspkazan.com via the link: https://dspkazan.com/downloads/.

Press Office of Directorate for Sports and Social Projects